Entry
How can I increase my ranking in the search engines?
Sep 3rd, 2008 13:32
gaurav sabharwal, jack jill, Articles Directory, web design, Designer Mike, Top Seo, Oliver C. Lanz, http://www.itchimes.com
Becoming visible on a search engine can be a difficult task -
especially for a small website with only little traffic. And for many
websites (online shops, auctions, news providers, etc...) it is of
importance to be presented on top of the list, if some user is
searching for something.
Each search engine uses a different approach when looking for a
website
which matches the search criteria. The tow most important parameters
though are the relevance and the rankings of websites found. If a
website shows the better relevance and also has a better ranking, then
it will get a better position on the list. The website with the best
relevance and ranking will appear on the top.
There are generally three important steps for efficiently influencing
these two parameters:
1. Use Keywords
Keywords are placed in the header of a HTML document. All search
engines put much weight on keywords. Specifying the right set of
keywords for each document of your website helps the search engine
calculating the relevance of your website for a search performed on
the
engine. A perfect keyword match will put you on pole position.
2. Keep the website's architecture simple
All search engines use spiders (also called crawlers) to browse the
internet and to build up a giant index for all websites found. Most of
the spiders have trouble reading websites with framesets. Try to avoid
using framesets, so that all spider programs can easily access each
and
every corner of your website. Also avoid using Java Scripts for
building up links or dynamic texts, since the spiders will not be able
to interpret and extract information out of them. Another thing is to
avoid Flash animations for presenting the main contents of your
website, since also there the spiders are not able to extract the
desired information. The simple rule is: The less information the
spiders can extract from your homepage, the lower will be the chance
that the search engine gives your website a high ranking.
3. Link popularity
The ranking of your website can be much increased by having links from
foreign websites to your website. If your website is referenced from a
lot of other places in the web, then this is a sign for the search
engine that this website must be popular. Ergo, the search engine will
increase your ranking. Especially links from other websites which have
a high ranking themselves can boost your own ranking. So, make sure
that everybody you know adds a link to your website on their own
websites.
These are the most common techniques for increasing the visibility of
your website on a search engine. But one remark: The internet is big,
and the web spiders have a lot of work! It will probably take some
time, until such a spider passes your website for the next time. So,
if
you make changes to your website for increasing your rating, then it
can easily take up to a couple of weeks until you can really see the
effects on a search engine.
If you want to increase the speed of such a spider, then you will have
to make use of the sections which most search engines have, where you
can put in some dollars. This will more or less send the spider
directly to your website and so accelerate the effects on the search
engine.
Four Tips To Increase Search Engine Ranking
Most businesses don't take advantage of various techniques to increase
search engine ranking, but few things on the Internet can be as
beneficial as a high ranking on a search engine. A recent Forrester
Research report showed that 80% of web surfers discover the new sites
that they visit through search engines (such as Yahoo, Google, or
MSN).
According to iProspect, 85% of web users use search engines to find
solutions and vendors. Properly optimizing a site to increase your
search engine ranking for each page helps it to attract numerous,
highly targeted visitors- visitors that may become buyers.
For the technically inclined, there are numerous places on the web to
get detailed, in-depth information on how to achieve a high ranking on
a search engine. However, many people don't care about the technical
aspects of search engine optimization- they just want to know what is
wrong with their site (and how to fix it). What follows is a practical
guide that covers some of the most basic tips that can be used to
increase search engine ranking. It is in no way intended to be
comprehensive, but it should help the average site owner determine
whether their site is optimized, and if not, how to make some simple
changes to give each individual page of their site a better chance for
a high ranking on a search engine.
Issue #1- The Title Bar
This is one of the most often overlooked techniques to increase search
engine ranking. On your homepage, what does the title bar say? If you
use Internet Explorer, this is the blue bar at the extreme top of the
window that displays your page (it may include the words "Microsoft
Internet Explorer" at the end). Does your company name appear here by
itself, when you have more important keywords to emphasize? Worse yet,
does it say "untitled"? If you want to increase the search engine
ranking for that page, this area should contain the most important
keywords you see on your homepage (Don't have any text on your
homepage? See issue #2). To check the rest of your site, click on any
link from your homepage and see if the words in this title bar change
for each page in your site. They should- and each title bar should
contain the most important keywords from their corresponding page.
Note: Very long keyword strings in the title bar should be avoided-
six
words or less is optimal. Also, words in the title bar should not
repeat more than once, and identical words should not appear next to
one another.
Issue #2- Content
Search engines all try to list sites that contain good content.
Translation- you need words on your pages to achieve a high ranking on
a search engine, not flashy graphics. This text should contain the
most
important keywords that your potential customers would use to find you
on a search engine. If you have very few or no words on a page where
you wish to increase the search engine ranking, it is a good idea to
add some, ideally around 250 per page. For aesthetic reasons, this is
not always practical, but even 100 well-written words will give you a
better opportunity for a high ranking on a search engine than none. It
is also important that you make certain that the words are written in
a
language the search engines can read. Using your mouse, bring your
cursor down to the text on one of your web pages. Clicking and holding
down the left mouse button (make sure you aren't near a link) see if
you can highlight just one or two words of the text. If you can,
everything is most likely fine. If nothing happens, or you can only
highlight a large block, it is most likely in graphic form. To
increase
search engine ranking in such cases, the graphic text needs to be
replaced by standard html text to allow the search engines to read it.
Your web expert should have no problem understanding what you require,
and the transition should be fairly simple and affordable.
Issue #3- Meta Tags
Some people believe that meta tags are the Holy Grail of achieving a
high ranking on a search engine. Unfortunately, their effectiveness is
limited (many engines ignore them completely), but they can play a
limited role on some engines. To see if your site has meta tags, go to
your home page. Click the "view" command at the top of the browser
window. From the pull-down menu, select "source". This should open up
another window that shows your code. Much of this may seem
indecipherable, but there should be two commands there (usually near
the top of the code). One of these says meta name="description"
content= and will go on to describe your company and products, and one
says meta name="keywords" content= and goes on to list applicable
keywords for your site. If these tags are missing, have your web
expert
insert them. Again, this may not do much to increase search engine
ranking, but it will not hurt.
Issue #4- Links
Link popularity has become increasingly important for those that wish
to increase search engine ranking, with 19 of the top 20 engines using
it in their ranking algorithm. Simply put, search engines give a
ranking boost to sites that have links from quality, related sites.
There are numerous free tools on the web that will allow you to see
what sites link to yours (just type "free link popularity check" in
your favorite search engine). If you don't have many sites linking to
yours, it may be time to start a link building campaign. This is where
you find quality, non-competing sites in your industry and ask them if
they would like to exchange links. An additional benefit of link
exchanges is that these links can bring you additional, highly
targeted
traffic.
Conclusion
Although following the above guidelines will by no means guarantee you
a high ranking on a search engine, fixing one or more of the problems
should help increase your search engine ranking. For the volumes of
potential customers that a search engine can send to your site, it's
certainly worth the effort.
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_____________________________________________________
Link exchange checklist:
While doing a link exchange with other website please do keep in mind
few points:
There should be a link from home page to the link exchange of
particular website link directory.
The page where your link is being place should have google ranking. A
page without a goggle rank will not help in increase ranking.
A good link exchange directory should not have more than 30 to 40
reciprocal link on a web page.
http://www.cranberryindia.com
=====
Get more backlinks from related sites.
http://londontravelguide4u.blogspot.com/2007/11/theatre-in-london.html
http://gettravelinsurance.blogspot.com/2007/11/annual-travel-
insurance.html
http://londontravelguide4u.blogspot.com/search/label/London%20Travel%
20Guide
Some basic steps that one should follow:
1. On Page Optimization
1) Create Meta Tags - Title, Description and Keyowrds
2) Have SEO freindly URLs which are related to the content of the web
page
3) Make the content relevant and SEO optimized which will be
integrating keyowrds
4) Interlinking within the website
5) Use appropriate Alt Tags and have keywords placed in them
2. Off Page Optimization
1) Link Building - One Way, Two Way and Three Way Linking
2) Blogs and Forums Submissions
3) Directory, Artilce and Press Release Submissions with keyowrds
For more visit:
http://www.itchimes.com
