Entry
Does Article Syndication Help SEO?
Jul 2nd, 2008 11:12
sunny jaswani, John Mathu, Joseph Martin, David Cowgill, http://www.chiefbrand.com http://www.pokerstarsnetwork.com http://www.skillgamesportal.com
Content is still king! Used advantageously, content can single-
handedly steer substantial, focused traffic to your site.
Overview
The Internet is seen as a treasure house of an unbelievable amount of
information, available at the click of the mouse. Paradoxically, it is
because of this ease with which information can be found, that people
move from one information source to another very quickly, leaving a
very brief window for you to engage him with interesting, relevant
content that could hold his attention, and perhaps lead him to explore
further.
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Article syndication understands the power of compelling, relevant
content and uses information in the form of write-ups and articles to
link your online business with other relevant websites, consequently
generating focused traffic. Apart from generating focused traffic,
article syndication also helps viewers recognize you as a quality
information provider, hence, enhancing your brand perception.
Benefits of article syndication
There are many, recognized benefits of Article Syndication. Some of
them include:
-Well-written advisory articles, which are successfully published on a
number of different websites, help establish your site as an important
information provider in the targeted domain.
-A single article can have multiple relevant links coming back to your
website, thus allowing you to get a number of link backs to your site
using effective anchor text.
-A syndicated article allows you the freedom to "not" share the links
on that web page with any other external domain.
-Articles have a much longer life span. A well written article is
usually not taken down and even after many months/years could be filed
in the 'archives' section of the website, thereby giving your website
long-term benefits of the links embedded in those articles.
-Articles on other websites are very strong sources of direct, focused
traffic to your website.
-Articles syndicated on numerous websites allow them to get ranked for
some keywords and could lead to high ranking on SERPs.
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