Entry

What is Search Engine Optimization?

Apr 30th, 2007 12:59
Jemmy wilson, Tania Glover, Steven Wiideman, http://www.stevewiideman.com

Search Engine Optimization (SEO) is the method used to acquire higher 
positioning in search engine results pages (SERPS) of search engines 
such as Google.com, MSN.com and Yahoo.com.
Each search engine has a WebCrawler (or spider). The spider's job is 
to crawl through URLs posted on websites. As the spiders make their 
way through the Internet, they look for specific information on each 
page of each website and record the information into the search 
engine's database. The processing of this information is referred to 
as the "search engine's algorithm".
Search engine optimization experts study these algorithms, experiment 
with development websites and report their conclusions. The result 
from these studies is non-conclusive data about the content on web 
pages that have been seen with a high rank in the search results.
This data includes web page scripting (HTML, CSS, JavaScript, etc), 
meta tags, logic, sequencing, formatting, file size, load time, and 
keyword proximity, density, frequency and prominence.  All of these 
variables may play a key role in the ranking a web page will have in 
the search engine results.
Some search engines admit to using a calculated number of incoming 
hyperlinks as part of the search engine algorithm. Google, for 
example, has even posted a webpage to help web designers understand 
part of their algorithm. The webpage is here:
http://www.google.com/technology/
Google.com is currently the largest, most-used search engine on the 
Internet. Their spider is referred to as "The Googlebot". Google 
features a special section just for web designers to get their 
websites into the Google.com database more effectively. This site is 
here:
http://www.google.com/support/webmasters/
Currently, the second largest search engine is Yahoo.com. Their spider 
is called "Slurp", and their algorithm is thought to be less inclusive 
to incoming links. So web designers who have a greater understanding 
of search engine optimization may have an improved advantage when it 
comes to the positioning of the website in the search engine results.
The third largest search engine at the time of this writing is 
MSN.com. MSN is though to be even less demanding on incoming links 
then Google or Yahoo!. Several websites have been developed and 
submitted to MSN with 0 incoming links and have ranked in the top page 
of MSN.com's search engine results page.
Search engine optimization may play a large part in ranking of web 
pages on search engine results pages. Understanding these practices 
could help improve a website's visibility and increase traffic volumes.
Internet Marketing
--------------------------
Internet marketing is a component of electronic commerce. Internet 
marketing can include information management, public relations, 
customer service, and sales. Electronic commerce and Internet 
marketing have become popular as Internet access is becoming more 
widely available and used. Well over one third of consumers who have 
Internet access in their homes report using the Internet to make 
purchases.
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