Entry

What Is Search Engine Optimization ?

Jun 5th, 2008 17:43
John Marshal, Articles Directory, Anne Anderson, http://americanahost.com

The process of increasing the amount of visitors to a Web site by 
ranking high in the search results of a search engine. The higher a 
Web 
site ranks in the results of a search, the greater the chance that 
site 
will be visited by a user. It is common practice for Internet users to 
not click through pages and pages of search results, so where a site 
ranks in a search is essential for directing more traffic toward the 
site.
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Search engine optimization (SEO) is a set of methodologies aimed at 
improving the visibility of a website in search engine listings. The 
term also refers to an industry of consultants that carry out 
optimization projects on behalf of client sites. 
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http://searchengineoptimizationseo.blogspot.com/
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Search engine optimization (SEO), considered by many to be a subset of 
search engine marketing, is a term used to describe a process of 
improving the volume of traffic to a web site from search engines, 
usually in "natural" ("organic" or "algorithmic") search results. 
Those efforts may also be seen in more narrow vertical search engines 
involving areas such as local search. Many site owners and consultants 
engaging in SEO attempt to pursue qualified visitors to a site, and 
the quality of visitor traffic can be measured by how often a visitor 
using a specific keyword phrase leads to a desired conversion action, 
such as making a purchase, viewing or downloading a certain page, 
requesting further information, signing up for a newsletter, or taking 
some other specific action.
Title : Web Design India
http://www.webs4soft.com
Hotels in India
http://hotelsinindia.webs4soft.com
www.webs4soft.com/search-engine-optimization.htm
Real Estate India
http://real-estate.webs4soft.com
India movies
http://indianmovies.webs4soft.com
India Tour
http://indiatravel.webs4soft.com 
In a broad sense, SEO is marketing by understanding how search 
algorithms work and what human visitors might search for, to help 
match those visitors with sites offering what they are interested in 
finding. Creating web pages with SEO in mind does not necessarily mean 
creating content more favorable to algorithms than human visitors. 
Some SEO efforts may involve optimizing a site's coding, presentation, 
and structure, without making very noticeable changes to human 
visitors, such as incorporating a clear hierarchical structure to a 
site, and avoiding or fixing problems that might keep search engine 
indexing programs from fully spidering a site. Other, more noticeable 
efforts, involve including unique content on pages that can be easily 
indexed and extracted from those pages by search engines while also 
appealing to human visitors.
The term SEO can also refer to "search engine optimizers," a term 
adopted by an industry of consultants who carry out optimization 
projects on behalf of clients, and by employees of site owners who may 
perform SEO services in-house.
Search engine optimizers often offer SEO as a stand-alone service or 
as a part of a larger marketing campaign. Because effective SEO can 
require making changes to the source code of a site, it is often very 
helpful when incorporated into the initial development and design of a 
site, leading to the use of the term "Search Engine Friendly" to 
describe designs, menus, content management systems and shopping carts 
that can be optimized easily and effectively.
source : wikipedia.org
http:www.qwesz.com