Entry

What is SEO and what it involves

Jun 5th, 2008 17:38
John Marshal, amit verma, Michael Henderson, http://www.dayrobinson.com www.webs4soft.com/search-engine-optimization.htm

Search Engine Optimization (‘SEO’) - A process of increasing number of 
visitors to a website by ranking high in search engine results. The 
top positioning in search results increases the chance of user 
clicking on it and visiting the website. These days Internet is 
playing a vital role, irrespective of the industry if a person is 
looking for a service, information, provider, merchandise or anything 
the first thought would be ‘Lets Check on Google’. Thus if there is a 
website, which is not optimized for search engines then it is 
equivalent to not having a website. If your objective is to target the 
global market, your website optimized for search engines can be the 
best tool. Below are some figures from an article published on 
internet: - 
87% of all visitors are from page 1 position
91% of Internet users use search engines
Over 250 million searches carried out daily just in the UK, then how 
much would be globally?
73% of all online transactions start with search engines
When someone says that he/she is doing SEO of a website it means that 
various activities are being performed on altering website so that it 
does well in organic, crawler-based listings of search engines. In the 
past, has also been used as a term for any type of search engine 
marketing activity, 
Title : Web Design India
http://www.webs4soft.com
Hotels in India
http://hotelsinindia.webs4soft.com
www.webs4soft.com/search-engine-optimization.htm
Real Estate India
http://real-estate.webs4soft.com
India movies
http://indianmovies.webs4soft.com
India Tour
http://indiatravel.webs4soft.com 
though now the term search engine marketing is 
more commonly used as an umbrella term. SEO helps to ensure that a 
site is accessible to search engines and improves the chances of site 
being found by search engines. And it is essential for a website to be 
optimized for search engines otherwise the purpose of having a website 
gets defeated. 
A number of factors are important when optimizing a website, including 
content, structure of the website's copy, page layout, HTML meta-tags, 
standards used for designing HTML pages and the submission process. 
While a site is being optimized it includes four main components – 
Researching Keywords, Adding META Tags, Submitting website on various 
search engines and Exchanging links with other related websites.
The activities that are performed on the website pages are placed 
under ‘On Page SEO’ and activities which are not performed on the 
website pages falls in ‘Off Page SEO’ head. The process of optimizing 
a website starts with researching keywords, then on page and finally 
off page, which is an ongoing process. 
Michael Henderson
http://www.dayrobinson.com
Get more information at
http://www.neuroseoservices.com/articles/what_is_seo.html