Entry

What is a ‘Call to Action’ and how does this impact your email marketing strategy?

Dec 17th, 2007 02:20
Maneet Puri,

‘Call to Action’ is the most crucial part of any marketing strategy or
promotional campaign. It is basically an alluring invitation or a call
to your prospective customers to take further action  When it comes to
an e-mail marketing campaign, an impelling call to action can
potentially turn your prospective customers into buyers. A crisply
written email with a provocatively alluring approach will serve no
purpose if there is no ‘Call to Action’ at the end of the email.
Usually, a Call to Action is a URL that takes the reader straight to the
product page or a contact number which the customer can use to get back
to you. 6 out of 10 people tend to search for a trace to get in touch
with you while they go through a promotional mail. Hence, it is the most
important part of a successful email marketing strategy.
Maneet Puri
http://www.lexolutionit.com